Some things I've given that went over really well were:
1. A diaper bag filled with lots of the small items she'll be needing.
2. Tiered Gift - Blanket in bottom box - Outfit in middle box - Set of bibs in top box........ Tied together with ribbons and decorated with stuffed animals tied on with ribbon.
3. Money Tree - We've all seen money trees. I decorated one with dollar bills and pink ribbons when my friend had a shower (she knew it was a girl).
4. Savings Account Passbook - I started the account with $100. Every birthday and Christmas I add $100 to the account.